How MYRIAD Scaled to 415K Users in 30 Days with thirdweb

MYRIAD, a web3 prediction market on Abstract, achieved unprecedented growth through implementation of thirdweb's developer tools. This technical deep dive explores how their infrastructure choices eliminated friction points and resulted in explosive user acquisition.

What is a Prediction Market?

Prediction markets are platforms where users forecast outcomes of future events by trading shares representing those potential outcomes. Unlike traditional betting platforms, prediction markets leverage collective intelligence to establish probabilities through market mechanisms.

How Prediction Markets Work

In a prediction market, each event has multiple possible outcomes. Users purchase shares representing their predicted outcome, with prices reflecting the market's consensus on probability. For example, if shares for "Bitcoin reaching $100,000 in 2025" trade at $0.70, the market believes there's a 70% chance of this occurring.

These markets serve several important functions:

• Information Aggregation: They consolidate distributed knowledge across many participants
• Accurate Forecasting: Research shows prediction markets often outperform individual experts
• Risk Hedging: Users can mitigate risk exposure by trading against outcomes that could negatively impact them

Traditional Friction Points

Despite their utility, onchain prediction markets have historically faced significant adoption barriers:

• Complex Onboarding: Requirements for cryptocurrency knowledge and wallet setup
• Transaction Costs: Unpredictable gas fees making small predictions economically unfeasible
• Poor UX: Frequent signature requests disrupting the user experience
• Limited Market Liquidity: Insufficient participation resulting in less accurate pricing

MYRIAD's implementation of thirdweb's infrastructure specifically targeted these friction points to create a more accessible prediction market experience.

Technical Architecture: Eliminating Friction at Every Layer

MYRIAD's platform design focused on removing traditional barriers to Web3 engagement through a strategic combination of thirdweb's stack.

Abstracted Wallet Onboarding

The first significant hurdle for most crypto applications is wallet creation and authentication. MYRIAD implemented thirdweb's In-App Wallet solution to radically simplify this process:

• Social/Email Login Integration: Users could register using existing credentials rather than creating new wallets
• Friction Reduction: Comparing analytics before and after implementation showed an 83% decrease in onboarding abandonment
• Enterprise Security: thirdweb's audited security architecture protected user funds while maintaining simple authentication flows

This approach effectively removed the most common barrier to entry for prediction markets—the requirement for users to understand wallet creation, seed phrases, and private key management.

Gasless Transaction Engine

Transaction fees represent another significant adoption barrier in the blockchain space. MYRIAD leveraged thirdweb's Engine infrastructure to implement a comprehensive gasless experience:

• Automatic Gas Optimization: The platform intelligently adjusted gas parameters based on network conditions
• Transaction Retry Logic: Failed transactions (previously a major source of user frustration) were automatically resubmitted with a 3.4% recovery rate
• Nonce Management at Scale: Even during peak usage with 122K+ daily predictions, transactions remained properly sequenced

By abstracting away gas complexities, MYRIAD allowed users to focus on making predictions rather than managing the underlying blockchain mechanics.

Session Key Infrastructure

The constant interruption of wallet signature prompts negatively impacts user experience in most Web3 applications. MYRIAD's implementation of thirdweb's Account Abstraction SDK transformed this aspect of the platform:

• Ephemeral Browser-Stored Keys: Generated temporary signatures with limited permissions
• Eliminated 92% of Wallet Pop-ups: Drastically reduced friction during active platform use
• Maintained <400ms Transaction Signing Latency: Ensured near-instant response to user actions

This technical implementation allowed users to make multiple predictions in rapid succession without experiencing the constant wallet prompts that plague most onchain applications.

Growth Metrics: Explosive Adoption Through Improved UX

The technical architecture improvements directly translated into measurable growth for MYRIAD and Abstract.

User Acquisition

• 415,000 new Abstract Wallet registrations within the first 30 days
• Reached 26.1% of Polymarket's established user base (an industry benchmark) in just one month
• 80K browser extension installs with a 69.46% quest completion rate

Platform Activity

• 1.2M total predictions submitted across all market categories
• 73.08% average prediction accuracy rate, indicating quality user engagement
• 934K completed quests driving significant cross-platform traffic (220K Decrypt media page views)

Loyalty Mechanics

MYRIAD implemented a sophisticated loyalty system to drive retention:

• 5B MYRIAD Points distributed and spent within the ecosystem
• ERC20 contract-enabled reward system (deployed via thirdweb in under 2 minutes)
• Token-gated experiences drove increased platform engagement

Lessons for Web3 Developers

MYRIAD's implementation offers valuable insights for other projects seeking similar growth:

1. Prioritize UX Over Blockchain Purism: Abstracting technical complexity through thirdweb's infrastructure directly correlated with user acquisition success
2. Community-Centric Growth Tactics Work: Cross-ecosystem partnerships leveraging portable identity solutions outperformed traditional marketing approaches
3. Gasless Operations Are Essential: Removing transaction fee friction eliminated the most common drop-off point in the user journey
4. Session Keys Transform Engagement: The dramatic reduction in signature prompts through account abstraction technology significantly improved core platform metrics
5. Backend Reliability Is Critical: thirdweb's Engine infrastructure handled transaction management complexities that would otherwise require extensive development resources

Conclusion: A Blueprint for Web3 Platform Growth

MYRIAD's remarkable 30-day growth trajectory demonstrates how thoughtful implementation of thirdweb's infrastructure can transform user acquisition and engagement for web3 apps and games. By systematically eliminating friction points—from wallet creation to transaction signing—MYRIAD created an experience that attracted and retained users at unprecedented rates.

The combination of In-App Wallets, Engine, ERC20 implementations, and Account Abstraction created a seamless user journey that feels familiar to Web2 users while maintaining the core benefits of blockchain technology. For developers building onchain applications, MYRIAD's approach offers a proven template for achieving explosive growth through technical architecture optimization.