How Blue Social built a new social network on Base.
Blue Social is a revolutionary social app designed to introduce people in proximity using Bluetooth Low Energy, combining the physical and digital social worlds to create a seamless networking experience. The app aims to make connecting with others easy and efficient by allowing users to create a Digital Social Card and share it with people nearby.
To bring their vision to life, Blue Social leveraged thirdweb to create a seamless onboarding experience and power their on-chain economy. By abstracting away blockchain complexity, Blue Social has made it easy for users to engage with the app and enjoy its unique features.
Seamless Onboarding with thirdweb Connect
One of the key challenges in creating a user-friendly web3 app is simplifying the onboarding process. Blue Social tackled this challenge by leveraging thirdweb Connect, which allowed them to create a custom sign-in component that enables users to sign in with their email or social accounts.
Under the hood, thirdweb Connect generates in-app wallets for users, abstracting away the complexities of blockchain technology. This seamless onboarding process ensures a smooth user experience, making it easy for anyone to start using the Blue Social app without any prior knowledge of web3.
As highlighted in our previous blog post on the evolution of web3 social, bringing web2 users to web3 is crucial for mass adoption. Blue Social's integration of thirdweb Connect is a prime example of how this can be achieved.
Powering the On-Chain Economy
In addition to seamless onboarding, Blue Social's on-chain economy is powered by thirdweb Pay. Users can purchase $BLUE tokens, the app's native currency, using crypto or credit cards directly within the app.
This seamless transaction process is facilitated by thirdweb's smart contracts, ensuring secure and efficient operations. By leveraging thirdweb's infrastructure, Blue Social has created a robust onchain economy that enables users to engage with the app's features and unlock additional benefits.
Deploying an ERC20 on Base with thirdweb
To power its onchain economy, Blue Social deployed their ERC20 token, $BLUE, on the Base blockchain using thirdweb's pre-built, audited smart contracts. These contracts ensure the security and reliability of the token while leveraging thirdweb's robust infrastructure.
Deploying an ERC20 token can be a complex process, but thirdweb's smart contracts make it simple and straightforward. For those interested in learning more about the process, we've created a guide on how to create and deploy an ERC20 token.
By choosing to deploy on Base, Blue Social benefits from the blockchain's scalability and low transaction costs. As we've covered in our introduction to Coinbase's Base Layer 2 blockchain, Base is designed to provide a seamless experience for both developers and users, making it an ideal choice for apps like Blue Social.
Conclusion
Blue Social's integration of thirdweb's products has enabled them to create a seamless user experience and a robust on-chain economy. By leveraging thirdweb Connect for onboarding and pre-built smart contracts for their token deployment, Blue Social has successfully abstracted away the complexities of blockchain technology, making it easier for users to engage with the app and enjoy its unique features.
The combination of physical and digital social worlds through the use of Bluetooth Low Energy technology sets Blue Social apart from other social apps. This innovative approach to social networking has the potential to revolutionize the way people connect and interact with one another.
As more users discover the benefits of Blue Social's app, the onchain economy powered by $BLUE tokens is likely to grow and thrive. The seamless integration of traditional payment methods, such as credit cards, alongside cryptocurrency options, ensures that the app is accessible to a wide range of users, regardless of their familiarity with blockchain technology.